Simon Crompton, managing director of CCH Software explains that although many accounting practices haven’t marketed themselves in the past, the current financial climate calls for a more proactive approach.

Current economic conditions mean that many accounting practices are in the unusual situation of having to market themselves to both existing and new clients in order to maintain or grow their business. For the majority this isn’t something they will have done before and many will be unsure or out of touch with the most effective ways of communicating their services.

There is also the consideration of cost. Most accounting practices don’t have big marketing budgets available and it is therefore crucial to find the most cost effective methods that will bring a high return for the business.

Maximising existing clients
A survey of accounting practices by CCH has shown that 84% of accounting practices are currently looking to grow their business, either by increasing the value of their existing client base (30%), or going after new business (54%).Read on